Shopping mall application

1) Scenario requirements

Shopping malls need to build a visual indoor map application platform, integrate shopping malls, people, products and data into indoor map applications, provide consumers with route planning, cross-floor navigation, cross-platform (APP/ wechat /web) applications and other services, and fulfill customer needs such as indoor navigation, operation support, and parking services. At the same time, it also needs to meet the management and marketing needs of the shopping mall itself.

2) Solution ideas

This scenario requires positioning accuracy of 3 to 5 meters. The 5G NR field strength positioning solution can meet service requirements. The deployed 5G network not only provides communication services and positioning services, but also meets communication and positioning requirements. Positioning and solving platform MEC deployment to achieve positioning coverage of shopping mall floors, parking lots and other areas. The map platform is used to build indoor high-definition maps, coordinate system registration is carried out between indoor and outdoor maps, indoor and outdoor maps are merged into "one map", and map linkage is realized according to the changes of outdoor positioning sources and indoor positioning sources, and seamless switching from outdoor to indoor/indoor to outdoor is realized. Combined with the location data platform, visual display and management of the scene are provided. Improve shopping mall services and provide better marketing tools.

3) Description of application scenarios

When customers are in the shopping mall, they can easily and quickly download the site map by authorizing the location information through wechat or APP, and provide the location service of the inquiry shopping guide, so that they can quickly find the place to go according to the navigation service. Consumers can use 5G mobile phones to check indoor conditions through wechat or apps, and customers can use navigation and positioning technology to reach indoor parking lots and target stores.

Mall operation, based on mobile phone positioning information, through the big data analysis platform, calculate the parking lot flow, customer stay length, walking track, customer gender ratio, etc., to provide advertising marketing for the mall and guide customers to consume.

Parking guidance in shared parking and other applications, the whole system uses visual three-dimensional map and indoor positioning technology, and provides voice navigation services according to the real-time location of the vehicle through the network and positioning services provided by the 5G intelligent room subsystem, so as to facilitate users to park the car quickly.

Reverse car search. When consumers leave the mall at the end of consumption, they can query or record the parking location of the vehicle on the mobile terminal. The system plans the latest pickup route based on the user's current location to achieve accurate car search and quick exit.

5G NR field strength positioning scheme, communication base stations to provide network services at the same time to provide positioning services, greatly reducing the cost of deployment, to meet the shopping mall application business location service needs.